Ever heard the saying "barber with the worst haircut"? or "gardener with the worst borders"?No? well, it's a trap I am sure we all fall into from time to time, and I am as guilty as the next man if not more.

I find myself talking to people about their businesses, their websites, their online marketing and advising them on what they should be doing to improve their business. "You need to make your website a conversion engine" ..... "where are your calls to action?" .... "how are people going to know what to do when they come to your site?"...... "provide some free stuff to people" .... it goes on.

I advise people to invest in their websites and online marketing; not just in financial terms but in time and and effort and it is the time and effort that is the difficult bit. I must admit that I do get slightly disappointed when I look at people sites a few weeks or months later and see that actually nothing has changed.

Then I think to myself, well what have I done on my website recently ... answer...

Recent announcements by the powers that be in the domain world will mean a radical shake up of domain name conventions

What will this mean for business?