Oct
2
Written by:
Jon Edwards
02/10/2009 10:03
Google users are increasingly refining their searches to include geographic locations. Google Maps is also becoming a search tool for finding businesses as it links into the Google Business Directory.
A great way to make your site more visible and to make your site stand out in Google and to is add your business to the Google Directory. The following result is for the search ‘Internet marketing high wycombe’. As you see the entry stands out and has all the relevant contact details.
You will also appear in the main search engine for categories or terms where Google matches local businesses. So for the same search term as above you see the entry below.
How do you do this?
To do this you need a Google Account. If you have not got one then you will be asked to set one up. If you already have one then Log in to your account.
Go to Google Maps (www.maps.google.co.uk) and on the left you will see put your business on Google maps. Click on that entry and you will be taken to Google Local Business Centre where you can add your entry.
For help on this please view the following video.
7 Helpful Tips to make your Google Business centre entry stand out from the crowd.
- Add your logo – this helps with brand recognition and will help you entry stand out.
- Add your web address – another useful link
- Add additional images – once again these can make your entry stand out
- Add videos – if you have a video about your business – add this to You Tube and link to it from your entry.
- Reviews – ask your customers to add a review for your business. If you have reviews Google sees this as making your business more relevant.
- Add a coupon – put your monthly offer on to the entry to promote you even more and encourage people to click on your entry.
- You can also add addition details to the entry i.e. Free Parking: Yes
I hope you found this post useful. Please feel free to add your comments below.