Commonly known as 'Offsite optimisation', link building is a very important factor in what search engines take into account when calculating your page rank. This is how many links there are to your website from external links.

Once again, relevancy is important here as the search engine will score relevant links from a trade body or industry site higher than a link from your web designer. It is also important to achieve links from high ranked sites with as few links on the page as possible.

Warning: There are some very dubious services being offered for link building. These can provide many links to your site but, being linked from a Polish poets site when you sell baby wear, really is not relevant. Search engines are now wise to this and will penalise you for too many non relevant links.

Ansars will work with you to establish and maintain high quality and relevant links to your site, building steadily over time.