Keyword Analysis, Selection & Definition Service

Keyword or key phrase definition is probably the single most important activity within an SEO service; it defines the optimum keywords for your business that potential customers will put into search engines to find your product or service.

The optimum keywords are not always what you first think they are which is why the keyword analysis and definition service from Ansars is so important.

We take time to understand your business, your target audience, your goals and business objectives.

Keyword Selection and Analysis

Once we have brainstormed all options we use, tried and tested to tools to analyse the keywords, we then select the optimum words or phrases based on a calculation between the number of searches and the competition for those key words. We focus on multiple word searches which are more niche to your business and more likely to provide a highly qualified lead.

For example, if you an insurance broker in Amersham, Bucks. You will never get on the front page for the term ‘car insurance’ as the large corporate insurance firms are spending considerable sums of money to ensure that they appear on that first page. But you may well appear on the first page for ‘car insurance bucks’.

Keywords for Each Page

Keywords are not just about the home page – each page should be treated as a separate website. It is good to bring potential customers as deep into your website as possible. Take them to the most relevant pages for their search criteria.

So we look at your website (or planed web site) and identify the most important pages for optimisation and then we analyse the optimum keywords for those pages. This works extremely well when you offer a range of services or products or want different areas of the site to have different focuses.

Quality not Quantity

We aim to provide optimum keywords or key phrases that will deliver the most qualified traffic to your website. If there is a great deal of competition for some keywords, it is often preferable to look at keywords with lower traffic but less competition. Which would you prefer - a portion of a smaller amount or nothing of a large number?

Continuous Assessment

We monitor how your keywords are performing, which are driving the most traffic, which are driving the right traffic, which are driving the most conversions to leads or sales. This means we can optimise your keywords on an ongoing basis ensuring your site is delivering for your business.